As a Swiss multi-family office founded in Switzerland, we take pride in our global mindset and international reach. For our logo, we have chosen Helvetica Capital, an iconic font that perfectly captures the essence of Swissness. Renowned for its clean, modern lines and universal appeal, Helvetica is a symbol of precision, reliability, and timeless design.

This font is not only used by some of the world’s most prestigious and reliable brands, including Apple, The New York Times, Lufthansa, and Nestlé, but it is also part of the permanent collection at the Museum of Modern Art (MoMA) in New York. In 2007, MoMA celebrated the 50th anniversary of Helvetica with a special exhibition, and the font became the first to be permanently included in the museum’s collection. This underscores the global significance of Helvetica in the world of design.

Similarly, our choice of Helvetica Capital reflects our commitment to delivering innovative financial solutions with the same level of excellence and global reach. Just as Helvetica transcends borders and is recognized worldwide, so does our approach to financial services, ensuring we remain at the forefront of the international financial landscape.